5.9 Nudge Theory/Choice Architecture

Applies behavioural science to guide decisions while preserving freedom of choice. Launch on platform.

What is it?

Dragonfly's Nudge Theory Choice Architecture Lens applies behavioural science to design interventions that guide decision-making and behaviour change while preserving individual freedom of choice. It creates environments that naturally steer people toward beneficial choices through subtle modifications to decision contexts rather than mandates or restrictions.

Why is it useful?

• Influence choices without restricting autonomy

• Create environments that naturally guide people toward beneficial decisions

• Apply NUDGES principles (iNcentives, Understand mappings, Defaults, Give feedback, Expect error, Structure choices)

• Maintain transparency and respect for decision-making

• Test and optimise interventions through experimentation and measurement

• Create sustainable behaviour change by working with human psychology

How does it work?

Behavioural Context Analysis and Decision Environment Assessment

• Examine current decision environments to understand how context shapes behaviour.

NUDGES Framework Application and Choice Architecture Design

• Apply incentives, defaults, feedback, and choice structuring.

Default Option Strategy and Decision Simplification

• Design default choices and simplified decision processes that guide people toward beneficial outcomes while maintaining choice.

Feedback Loop Design and Progress Visualisation

• Provide clear, timely feedback about outcomes and progress.

Timing and Presentation Optimisation for Decision Quality

• Structure when and how choices are presented to optimise decision quality and reduce cognitive burden.

Ethical Framework Implementation and Transparency Measures

• Ensure transparency, easy reversibility, and alignment with people's best interests.

• Implement behavioural interventions that work with human psychology

• Design choice environments that make beneficial options easier while preserving freedom of choice

• Use systematic testing and optimisation to improve effectiveness