5.8 ADKAR Change Model

Builds individual change capability across Awareness, Desire, Knowledge, Ability, and Reinforcement. Launch on platform.

What is it?

Dragonfly's ADKAR Change Model Lens provides systematic individual change management methodology, focusing on the five sequential elements that enable successful personal transformation: Awareness, Desire, Knowledge, Ability, and Reinforcement. It addresses the human dimension of organisational change by designing targeted interventions that support individuals through their personal change journey.

Why is it useful?

• Assess individual change readiness across all five ADKAR elements to identify specific support needs

• Build targeted awareness strategies that help individuals understand the need for change and its personal implications

• Design desire-building interventions that create personal motivation and commitment to participate in change

• Develop knowledge transfer and skill-building programs that enable individuals to successfully implement new behaviours

• Create reinforcement mechanisms that sustain new behaviours and prevent regression to previous patterns

• Identify and address specific barriers at each ADKAR stage to accelerate individual adoption and reduce resistance

How does it work?

The ADKAR Change Model applies sequential assessment and intervention design to support individuals through each critical stage of personal change.

Awareness Building and Assessment

• Evaluate understanding of change necessity and design communication strategies that build awareness.

Desire Development and Motivation

• Assess motivation levels and design interventions that create commitment to participate in change.

Knowledge Transfer and Learning Design

• Evaluate knowledge gaps and create targeted learning strategies.

Ability Development and Skill Building

• Implement practical skill-building approaches that translate knowledge into performance.

Reinforcement and Sustainability Mechanisms

• Design systems that sustain new behaviours and prevent regression.

Barrier Identification and Intervention Targeting

• Identify obstacles at each ADKAR stage and design customised support interventions.

Turning ADKAR Change Model into Action

• Implement individualised change support strategies that address specific ADKAR gaps.

• Create sequential intervention pathways that build each ADKAR element systematically.

• Establish measurement and feedback systems that track individual progress and enable targeted support adjustments.