5.7 Kotter's 8-Step Change Process

Designs and implements large-scale transformation with sustainable results. Launch on platform.

What is it?

Dragonfly's Kotter's 8-Step Change Process Lens provides systematic methodology for designing and implementing large-scale organisational transformation. It applies John Kotter's proven framework to build change urgency, create guiding coalitions, develop compelling visions, and sustain transformation momentum through systematic institutionalisation.

Why is it useful?

• Build systematic transformation capability using proven methodology rather than ad hoc change management approaches

• Create sustainable change momentum through sequential steps that address both rational and emotional dimensions of transformation

• Establish guiding coalitions that provide leadership, influence, and change advocacy throughout the organisation

• Design compelling transformation visions that inspire action while providing clear direction for change efforts

• Generate early wins that build credibility and momentum while demonstrating transformation value to stakeholders

• Institutionalise changes permanently by embedding new approaches into organisational systems, culture, and processes

How does it work?

Step 1: Create Urgency and Change Catalyst Development

• Focus: Build compelling case for change that motivates action.

Step 2: Form Powerful Coalition and Change Leadership Architecture

• Focus: Assemble diverse, influential group with authority, expertise, and credibility to lead transformation efforts.

Step 3: Develop Transformation Vision and Strategic Direction

• Focus: Create clear, inspiring vision that communicates desired future state and provides direction for change efforts.

Step 4: Communicate Change Vision and Engagement Strategy

• Focus: Systematically communicate vision through multiple channels, reinforcing messages, and addressing concerns.

Step 5: Empower Broad-Based Action and Barrier Removal

• Focus: Remove obstacles, delegate authority, and provide resources that enable employees to act on vision.

Step 6: Generate Short-Term Wins and Momentum Building

• Focus: Plan and celebrate visible improvements that demonstrate progress and maintain transformation enthusiasm.

Step 7: Sustain Acceleration and Continuous Improvement

• Focus: Maintain change momentum by leveraging wins to tackle bigger challenges.

Step 8: Institute New Approaches and Cultural Embedding

• Focus: Anchor new behaviours in organisational culture, systems, and processes.

Turning Kotter's 8-Step Change Process into Action

• Implement systematic transformation methodology that addresses both rational planning and emotional change dynamics.

• Create comprehensive change architecture that includes leadership coalition, communication strategy, and sustainability mechanisms.

• Design sequential change process that builds momentum through early wins while ensuring long-term institutionalisation.